Xserve is Dead, long live Oracle,

Apple has disappointed a lot of its enterprise users when it decided to terminate its Xserve line of hardware.

This can be seen as a paradox since Apple is making huge inroads in entreprise environments thanks to Iphone and Macbooks and it has made clear that it is still serious about server software.

The paradadox is however only apparent. Server hardware has become a commodity where Apple has had hard times to compete.

A few months ago, Apple has announced a partnership with Unisys, a specialists of large entreprise systems and data centers implementations.

This gives us some hints about Apple’s future strategy in the servers business:

1°Apple will partner with Hardware servers makers to let OSX server run on top of their machines thanks to a virtualization environment. This is a solution that Apple already authorizes on its own machines. Knowing that Steve Jobs has alway had a very good relationship with Oracle and Sun, it is likely that the first implementation of this offering will be based on Oracle servers.

2°Apple will offer “virtual” servers in its north Carolina DataCenter. This will allow small companies to run their server applications (wiki, mail, podcasts) withouts making hardware investements. A form of Mobile Me for entreprises.

3° Apple wil maintain a range of small servers for SOHO uses (like the mac mini and the mac pro servers).

Winning the cloud, acre by acre

I just learned than Apple paid one 1,7 millions dollars for a piece of land located nearby its new datacentre.

Interesting information that shows that Apple is getting really serious with its cloud projects.

What a remote control App tells about Apple future strategy.

Apple just released Remote 2.0. This is maybe the most useful app on the store. It allows to control I tunes from the confort of your sofa through a wi-fi connection.

The Application was acclaimed at its launch but did not evolve for more than one year. It has been completely revamped last week in an amazing way.

But more the most interesting part is not the features that have been added, but the place the remote will hold in the future.

The remote controller used to be just that…. a controller. An accessory of another device (A TV set)

Idevices (ipod, iphone, ipad) have changed that… The TV set has become the accessory. The centre of the digital world is now the remote control: everything wil be done directly through the controller: stream video to a TV Monitor, access your musical library in the cloud.

This also gives a hint about the future of the Home Theater PC : it’s doomed. In a world where you can access an infiniite number of pictures through your cloud-connected remote control, who will care about maintaining a clumsy media server at home?

What’s in a name?

Dear reader.

You noticed it, I just renamed my blog 1, Infinite Cloud.

People who share the same passion for His Jobness and its company know that Apple Principal Campus is located 1, infinite Loop in Cupertino, California.

Voilà, this is the reason…I thought that A blog focused on Apple and the Cloud should be named after this famous address.

For people interested in Marketing Automation, I maintain another blog at actito.posterous.com.

Thank you for reading me.

ACTITO at Digital Marketing First

We will share a stand (C6) with Citobi at the DMF fair in Brussels on 28 october 2010.

This will be the occasion to show the new features of our Marketing Automation Suite.

Cherry on the cake, we will offer the chance to win an IPAD.

The Ah Ah Moment….

We just had a presentation for a pretty big company this week.

The presentation I gave with my colleague Johnatan was quite short (1H 15) because it was in a pitch with others companies.

But it was really a AH AH moment. I’ve rarely seen people so impressed by the simplicity and beauty of a software solution.

The tool was the perfect match for their needs. Where I really got them was when I showed them the application on my Ipad.

This makes you love your job.

Americans prefer to email on the go, social network at home — Engadget

via engadget.com

This chart has a big impact on e-mail marketing. You have to design your tempaltes for the mobile web…

http://www.adventivemarketing.com/blog/effective-lead-generation-offers

Some effective lead generation tips

Email marketing : tendances et nouveaux outils high-tech

via hightech.nouvelobs.com

B2B Marketing Directions: Lead Generation

Check out this website I found at b2bmarketingdirections.blogspot.com

Neat blog on marketing automation